U360 2012 Best of Show

March 2012

Photography: Brian MacDonald, MacDonald Photography, macdonaldphotography.com
Creative: Rule29, Making Creative Matter, rule29.com
Printer: O’Neil Printing, Traditionally Innovative, oneilprint.com  
Paper: Appleton Coated, curiouspapers.com, utopiapaper.com

 

Worthy looks to capture the unexpected to tell a more personal, visual story. Even in the slums of Nairobi, where the direst of living conditions are overwhelming, the unexpected has the power to break down barriers, surprise, reveal true wonder, and extraordinary worth. “I felt privileged that these individuals in the slums of Nairobi allowed me to enter their world and photograph them. It was truly humbling,” said Brian MacDonald with MacDonald Photography. “The passion that then went into the design and printing brought this project to life.”

 

Worthy, a collaboration of passion executed by MacDonald Photography, Rule29, Appleton Coated and O’Neil Printing, received the highest honour in the 2012 U360 Design Competition. As so succinctly put by Justin Ahren of Rule29, “It was truly an honor to collaborate with Brian, O'Neil and Appleton on creating a printed piece that was WORTHY of the subject matter.” Worthy was chosen as the 2012 Best of Show – truly an outstanding accomplishment. There were only 11 projects chosen out of a field of over 300 entries and the winning piece was selected from the 11 winners to receive this additional distinction.

 

 Worthy will be part of the U360 Winners Travelling Show which highlights the very best design and print projects on Utopia and Curious Collection papers. The winners were selected by the 2012 Appleton Coated Design Council.

The 2012 members of the Appleton Coated Design Council are:

John Connelly, Ideas On Purpose, New York, New York
Michael Eads, Sametz Blackstone, Boston, Massachusetts
Bob Faust, Faust Design, Riverdale, Illinois
Tim Hale, Fossil, Richardson, Texas
Bryan Peterson, Peterson Ray & Co., Dallas, Texas
Ray Talamo, Roger Williams University, Bristol, Rhode Island
Bill Thorburn, The Thorburn Group, Minneapolis, Minnesota
Kathleen Turaski, Resonance Marketing, Decatur, Georgia
 

 

The U360 Show will be displayed at 2012 U360 events – currently six cities throughout the United States.