WET Elements of Magic Book

BY Bryony / ON / Aug.17.2009 / FPO.com

Project Overview:

DESCRIPTION
WET Elements of Magic Book

CLIENT
WET

DATE
May 2008
DESIGN CREDITS

Art Direction: Nadine Schelbert
Design: Jane Moon and Avo Adourian
Writing: Nova Jacobs
Illustration, Jennie Lee
Photography: Martin Thomas Ledford, Jim Doyle, Ira Kahn, David Sanders, Patty Lundeen, Peter Kopik.

PRINT CREDITS
O'Neil Printing
Roswell Bookbinding

TYPE CREDITS
Linotype Univers

Production Details:

QUANTITY PRODUCED
5,000

PRODUCTION COST
$10/book
$50,000 total

PRODUCTION TIME
40 nights and 40 days

DIMENSIONS: WIDTH × HEIGHT × DEPTH
11.75 in. × 10 in.

PAGE COUNT
32 pages + 4 end sheets + cover

PRINT METHOD
Offset

PAPER STOCK
Cover: Curious Paper Skin, Black.
Body: 78 lb. Topkote Gloss Cover.
End Sheets and Mounting sheet, 80 lb. Lynx Opaque Smooth White Cover
Cover Liner: 80 lb. Lynx Opaque Smooth White Cover

NUMBER OF COLORS
CMYK + 4 spot colors

VARNISHES
Matte varnish and gloss varnish

BINDING
Case bound, Smythe sewn

OTHER
3 Foil stamp on cover with triangle flaps on inside back cover of book to serve as a folder.

IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.wetdesign.com

This book was conceived to communicate the achievements of WET, an organization that creates experiences through installations that harness the magic of nature's elements, something they wished to recreate on the printed page. With various paper textures, varnishes and inks on the interior and the use of foil stamping on the outside they managed to convey different feelings visually and upon touch.

Not quite a book, and not your traditional portfolio, these pages carry a message about the firm with striking photography, flawless production and a lot of personality.

For more information about O'Neil Printing, please contact president, Tony Narducci, at 602-258-7789 or visit www.oneilprint.com.